Breedr, a platform for productivity and marketing that transforms the livestock supply chain through smart contracts, chain blocks and machine vision, aims to transform the meat supply chain.

The British “smart app,” whose goal is a livestock revolution, has managed to raise more than £ 2 million through government funding.

Founders of the app hope to create the world's first market for fully traceable digital livestock, connecting high-quality farmers and animals with national and global finishers, processors and supermarkets. The platform will help farmers use animal data to better produce livestock, while reducing environmental impact. and promising to get up to 400 pounds of extra profit from the animal.

Ian Will, co-founder and CEO of Breedr, said: “We are closing the gap between farmers, processors, retailers and consumers using big data, machine learning and machine vision. The goal is to reduce uncertainty and increase the productivity of the entire livestock market. ”

By digitizing the entire livestock production process, from producer to carcass production, Breedr will give farmers an understanding of what they need to deliver the right product to their customers.